Two ways to self-host
Self-hosted Umami is free and MIT licensed; you run it with Node.js and a PostgreSQL database on a server you look after. DataBull deploys into your Cloudflare account with one command: a Worker, a D1 database and a cron job, with no server, no database to patch and nothing on our side to go down.
| DataBull | Umami | |
|---|---|---|
| Pricing | One-time payment, currently $29 (launch price, rising to $99). Lifetime updates. | Self-hosted: free. Cloud: Hobby free (100K events, 1 site, 6 months retention), Pro $20/month (1M events, 20 sites), Business $200/month. |
| Hosting | Self-hosted on your own Cloudflare account (Workers + D1). One command installs it. | Self-host with Node.js and PostgreSQL, or Umami Cloud (US and EU servers). |
| Revenue | Stripe, Polar and Dodo Payments, connected with a key. Past sales import; renewals and refunds follow by webhook. | Revenue from events that carry a revenue value and currency, sent from the tracker or the API. No payment-provider connection listed. |
| Cookies | Your choice per site: first-party cookies, cookieless, or cookieless until consent. | No cookies, no consent banner. |
| Source code | A ready-built bundle, not open source. | Open source (MIT). |
| Updates | Every future update, one command: npx databull@latest. | Self-hosted: you update your own deployment. |
What DataBull adds
- Stripe, Polar and Dodo connected with a key, past sales imported, renewals and refunds by webhook.
- Attribution models: last non-direct (default), first touch or last touch, per website. How it works.
- Telegram alerts for every sale, traffic spikes and a daily digest.
- Serverless running costs: Cloudflare's free plan fits most sites. Self-hosting on Cloudflare.
When Umami is the better choice
- You want open-source code you can read, change and host anywhere.
- You already run servers and PostgreSQL, and free matters most.
- You want a hosted free tier for one small site.
- You need session replays or heatmaps (Umami Cloud Business).
Competitor details as of October 2026, from their public pages: umami.is pricing, revenue docs, GitHub. Prices and plans change; check the source before you decide. Spotted something out of date? Tell us and we'll fix it.