Two different jobs
Fathom gives you a simple, cookieless traffic dashboard that it hosts and keeps compliant. You can attach a revenue value to events on every plan. DataBull connects your payment provider and credits each payment, renewal and refund to the visit that produced it.
| DataBull | Fathom | |
|---|---|---|
| Pricing | One-time payment, currently $29 (launch price, rising to $99). Lifetime updates. | Subscription from $15/month for 100k pageviews and 50+ sites; $25 for 200k, $45 for 500k, $60 for 1M, and up. Custom events count toward pageviews. Yearly gives two months free. |
| Hosting | Self-hosted on your own Cloudflare account (Workers + D1). One command installs it. | Hosted only. EU visitor data is processed in the EU. |
| Revenue | Stripe, Polar and Dodo Payments, connected with a key. Past sales import; renewals and refunds follow by webhook. | Events can carry a value and currency, on all plans. No payment-provider integration listed. |
| Cookies | Your choice per site: first-party cookies, cookieless, or cookieless until consent. | Cookieless, no banner. Fathom states GDPR, ePrivacy, PECR and CCPA compliance. |
| Sites | Unlimited websites and events. | 50+ sites on every plan. |
| Trying it | Live demo on the home page. No trial, and all sales are final. | 7-day trial with a card. No free plan. |
Why sellers pick DataBull
- Revenue without wiring events. Connect Stripe, Polar or Dodo per website; payment links are tagged automatically.
- The cost doesn't grow with traffic from us. Unlimited websites and events. Cloudflare's free plan fits most sites; past about 20,000 pageviews a day it's $5/month to Cloudflare. What fits on the free plan.
- Sale pings in Telegram with the source, plus spike alerts while a post is taking off.
- Lifetime value by first source and funnels that end at the payment.
When Fathom is the better choice
- You want a hosted service with nothing to install or update, ever.
- Cookieless by default and a vendor that states compliance with GDPR, ePrivacy, PECR and CCPA matter more than revenue attribution.
- Your site doesn't sell anything, or not through Stripe, Polar or Dodo.
- You want shared dashboards and email reports out of the box.
Competitor details as of October 2026, from their public pages: usefathom.com pricing, features. Prices and plans change; check the source before you decide. Spotted something out of date? Tell us and we'll fix it.